Webcasts
On-demand debates and panels with B2B ecommerce leaders.
2025 State of B2B eCommerce
Annual research findings reveal eight key insights on digital transformation in B2B, including cultural barriers that slow progress, AI's accelerating impact, the persistent challenge…
Is The B2C Customer Experience The Future Of B2B Ecommerce?
A debate on whether B2B companies should adopt consumer e-commerce practices like personalization, self-service, and fast shipping, or whether the unique complexity of B2B…
Is AI the Long-Awaited Solution to the $3 Trillion Data Problem in B2B Ecommerce?
A debate on whether generative AI and machine learning are ready to solve the massive product data quality crisis in B2B e-commerce, or whether…
Insiders Reveal How to Benchmark and Accelerate Your B2B Digital Maturity
A panel discussion where practitioners from Zoro, Ergodyne, Normet, and Dawn Foods share their digital maturity scores across four dimensions and reveal what they…
Is ChatGPT the New Site Search in B2B eCommerce?
A debate between industry practitioners on whether generative AI will replace traditional site search in B2B ecommerce, exploring personalization, context, and the path to…
Platform Or Partner: Which Is More Critical To B2B Ecommerce Success?
A debate on whether B2B companies should prioritize selecting the right e-commerce platform or the right implementation partner first, examining the risks, costs, and…
Double Down Or Hunker Down: Which Strategy Will Drive Higher B2B Ecommerce ROI?
A debate on whether B2B companies should aggressively invest in technology, talent, and channels during economic uncertainty or rationalize existing investments to maximize ROI…
Does Selling Via Ecommerce Put Your Channel Relationships At Risk?
A debate on whether B2B manufacturers should sell direct via e-commerce or prioritize enabling their channel partners, examining the tension between capturing direct customer…
Is Conversion Rate The True Measure Of Success In B2B Ecommerce?
A debate on whether B2B e-commerce leaders should focus primarily on conversion rate or whether other metrics like customer lifetime value, share of wallet,…
Should The Digital Team Just Run The Entire Company?
A debate on whether B2B companies should place digital leaders in the C-suite now or take a more measured approach that balances digital expertise…
Do Marketplaces Simplify Or Complicate Channel Conflict?
A debate on whether company-owned and third-party marketplaces help B2B manufacturers manage channel conflict or create additional complexity through price transparency, inventory visibility, and…
Is Artificial Intelligence (AI) Changing The Game For B2B Personalization?
A debate on whether AI is delivering real results for B2B personalization today or remains more promise than reality, with practitioners from distributors and…
Google Vs. Amazon: Who Is Going To Win The War For B2B Product Search?
A debate between industry practitioners on whether Google's lead-centric approach or Amazon's closed-loop transaction model will dominate B2B product search, with implications for where…
Should Your Next Ecommerce Platform Be Best Of Breed Or Best Of Suite?
A debate on whether B2B companies should implement all-in-one e-commerce platforms that provide integrated functionality or assemble best-of-breed components that offer maximum flexibility at…
Ecommerce Vs. Eprocurement: Where Should You Invest Your Time And Money?
A debate on whether B2B sellers should prioritize investment in their own e-commerce websites or optimize their presence in customer e-procurement systems that offer…
Why Do ROI Calculations Often Fall Short For B2B Ecommerce?
A debate on whether B2B companies should keep ROI calculations simple with a few key metrics or build comprehensive models that capture the full…
Can Advanced Pricing Really Save Your Margins?
A debate on whether B2B companies should adopt airline-style dynamic pricing to combat margin pressure, weighing the benefits of real-time price optimization against the…
The B2B Marketplace Model: Game Changer Or Shiny Object?
A debate on whether B2B manufacturers and distributors should operate their own marketplaces, weighing the benefits of broader selection and channel enablement against the…
Why Do B2B Companies Always Make These 3 Same Mistakes?
A debate on whether B2B companies should take unconventional approaches to people, processes, and technology decisions, or stick with tried-and-true methods that leverage internal…
Who’s Better At Simplifying Complex B2B Ecommerce: Business Or IT?
A debate on whether business or IT should lead B2B e-commerce initiatives, examining the tension between moving fast to capture opportunities and taking a…
Is Headless The Future Of B2B eCommerce?
Industry practitioners debate whether headless commerce architecture is the right choice for B2B businesses, weighing flexibility and future-proofing against complexity and the risk of…