Research
Data-backed reports on the state of B2B ecommerce, from our practitioner surveys and community.
2026 State of B2B eCommerce Research Report
AI has moved from aspiration to action across B2B, eCommerce metrics are improving, and budgets keep growing. But bad data is still the single…
The End of Channel Dependence
How B2B manufacturers are moving past the direct-versus-distributor paralysis and building hybrid distribution strategies that balance channel conflict against the benefits of selling direct.
2026 B2B eCommerce Predictions
Our 4th annual predictions report. Six predictions for the year ahead, from the reinvention of B2B search and discovery to Amazon Business crossing $100…
2025 State of B2B eCommerce Report
B2B eCommerce practitioners point to a shortage of senior leaders with digital experience as the biggest brake on digital growth, even as 89% name…
5 Keys to Unlocking Growth from the Long Tail in B2B
B2B companies sit on slower-moving SKUs and lower-traffic distribution points that look unprofitable in isolation. Combined well, they open a long-tail growth opportunity, as…