What’s unique about Master B2B is the combination of experts + the incredible peer network
$15,000 for an annual Nexus membership
SPECIAL OFFER: $7,500 for membership through December 31, 2026
Rudy is a B2B eCommerce strategist who bridges B2C agency leadership with B2B operations. At Lumen/Sonepar, he led digital commerce transformation for a global electrical equipment distributor, launching an integrated digital ecosystem and delivering four consecutive years of double-digit online sales growth. He has led end-to-end digital transformations including PIM implementations and unified commerce ecosystems at scale. Now he advises manufacturers, distributors, and Fortune 500 enterprises—including Goodyear, Pfizer, and Tapestry—on commerce transformation. Akeneo PIM certified, Shopify Plus B2B expert, Forbes contributor, and international speaker.
Areas of Expertise for Master B2B Nexus Members:
Howard has 20+ years of B2B experience helping Fortune 500 and mid-market companies navigate major digital transformations. He has developed multi-billion-dollar commerce ecosystems, complex ERP and PIM environments, and launched ABM (account-based marketing) and personalization platforms across manufacturing, distribution, and retail. Known for blending strategic vision with deep technical fluency, Howard’s specialty is connecting business goals with scalable digital execution. He has led high-impact initiatives for organizations including Advance Auto Parts, Motion Industries, and the Kaman Distribution Group.
Areas of Expertise for Master B2B Nexus Members:
With 20+ years’ experience in B2B eCommerce, marketing and commercial strategies, Riccardo has driven $4B+ in online transactions and merchandising. Riccardo has a detailed understanding of how to drive sales and productivity across sales, marketing, support, and supply chain. He has an in-depth knowledge of the complexities of purchasing in B2B, how to leverage DTC tactics and design to maximize conversions, customer loyalty and lifetime value.
Areas of Expertise for Master B2B Nexus Members:
Marta has lived in the digital realm for over 20 years and has a special passion in translating "business to techie" (or vice versa). She has had the opportunity to build stand-alone businesses, launch new platforms, assist startups, and create new business units within Fortune 500 companies. She is as comfortable talking to developers about the product roadmap as she is setting strategy with the executives, handling the complexities of distribution, or discussing the challenges of web pricing. She has had B2C and B2B experience with brands such as CocaCola, Unilever, Petsafe and WESCO distribution.
Areas of Expertise for Master B2B Nexus Members:
Kyle Gustafson is a seasoned digital commerce strategist with over 25 years of experience transforming B2B and retail enterprises. His expertise lies in building scalable ecommerce infrastructures, modernizing fulfillment systems, and accelerating digital marketplace innovation. Throughout his career, Kyle has led high-impact initiatives at McLane, Amazon, and Office Depot, consistently delivering significant enterprise ROI. As a trusted advisor to the C-suite and digital technology leadership, he bridges strategy with execution to drive measurable outcomes.
Areas of Expertise for Master B2B Nexus Members:
Rob Howl is a seasoned leader with experience across major distributors and manufacturers. He has built platforms facilitating over $5B in annual revenue and millions of service interactions. Rob recently joined mSupply (formerly Marcone) as VP, Digital having previously served as CDO at ReserveBar, with prior experiences at Southern Glazer and Foundation Building Materials, where he managed digital commerce across 275 branches serving 30,000+ contractors.
Areas of Expertise for Master B2B Nexus Members:
Faisal is a seasoned technology leader with a strong focus on driving business success through innovative e-commerce engineering solutions. He has a proven track record of delivering exceptional results by setting clear objectives, leading cross-functional teams, and driving innovation. Faisal excels in designing, implementing, and optimizing scalable infrastructure solutions, all with the goal of enhancing customer and user experiences while improving operational efficiency.
Areas of Expertise for Master B2B Nexus Members:
Steve is a seasoned B2B digital commerce strategist with deep experience in digital transformation and sales enablement. As Managing Partner at Aspirant Digital and Founder of Velocity Digital, Steve has helped industrial and distribution businesses modernize their digital strategies, drive e-commerce growth, and implement scalable solutions that enhance customer engagement. Prior to his current ventures, he held leadership roles at Univar Solutions, W.W. Grainger, and USG.
Areas of Expertise for Master B2B Nexus Members:
John is a strategic advisor to executive teams bringing more than 30 years of experience spearheading organizational change in highly-complex, matrixed organizations. He has succeeded in architecting and operationalizing business strategies, establishing digital priorities and roadmaps, developing organizational structures and operating models, and implementing frameworks & processes around customer experience, digital integration & deployment, data analytics, design-thinking and agile methodologies. His most recent roles were as CDO at Rexel USA and at Caterpillar and W.W. Grainger.
Areas of Expertise for Master B2B Nexus Members:
Adam Renico is a fractional ecommerce leader with 17+ years of
experience helping manufacturers, distributors, and consumer product
brands improve ecommerce revenue, margin, and channel performance. He
has contributed to $100M+ in new online revenue growth across B2B,
DTC, Amazon, marketplaces, and wholesale-driven businesses. Through
Ecom Growth Advisors, Adam helps executive teams close the ownership
gaps that stall ecommerce growth, align digital channels with sales
and operations, protect margin, and turn ecommerce into a measurable
revenue engine.
Areas of Expertise for Master B2B Nexus Members:
Gireesh Sahukar is a strategic technology leader bringing over 20 years of experience in eCommerce and technology space. He has proven expertise in developing and operationalizing future-forward business transformations, building organizational structures, and implementing processes with scaling frameworks as companies grow and expand their products, geography and services. He has been part of startup teams that were acquired by GE, Oracle and Accenture. His most recent roles were as VP/Head of Digital at Dawn Foods, at commercetools and Keurig Dr Pepper.
Areas of Expertise for Master B2B Nexus Members:
Samer is a collaborative, digital native leader with 20+ years of progressive experience in crafting innovative, customer-first digital experiences. He has proven expertise in integrating digital strategy, consumer-driven experiences, and advanced marketing technologies to foster organizational transformation. Samer is a former Head of Digital Commerce at ABB and 3M, and most recently a Senior Director, Customer Experience for Zurn Elkay Water Solutions.
Areas of Expertise for Master B2B Nexus Members: