Friday 15 Podcast
Short, practical conversations with B2B ecommerce practitioners. Watch, listen, or read the recap.
From Catalog Chaos to Confidence: Getting B2B Product Data Ready for AI
Elastic Path CEO Bryan House on why messy catalog data is the real barrier to AI in B2B, how answer engines are becoming a…
With Bryan House, CEO of Elastic Path
Who Is Your Next Hire? Why the Old Hiring Playbook Is Being Rewritten
Brian Beck and Andy Hoar on a web where bots now outnumber humans, a labor market stuck in a low-hire, low-fire pattern, and a…
Are AI Token Costs Getting Out of Control? What It Means for Your eCommerce Stack
Brian Beck and Andy Hoar on runaway AI token bills, why usage is a poor measure of value, and what consumption-based pricing will mean…
Maximizing the Tech Investments You’ve Already Made: Why So Much Software Sits Unused
Brian Beck and Andy Hoar are joined by Dale Edman of Lipton Teas and Infusions to talk about why more than half of enterprise…
With Dale Edman, VP eCommerce and Shopper Marketing, Lipton Teas and Infusions
How to Find the Right Systems Integrator for Your B2B eCommerce Rollout
Brian Beck and Andy Hoar on the red flags that systems integrators and practitioners should watch for, why word of mouth beats all other…
Metrics Month: Is Customer Lifetime Value the Best Measure of Ecommerce Success?
Brian Beck and Andy Hoar examine whether customer lifetime value is the single best metric for B2B ecommerce success, finding that 73% of practitioners…
How Do You Measure the Complete Impact of eCommerce in B2B?
Brian Beck and Andy Hoar welcome Deidre Peters from Boston Scientific to discuss measuring ecommerce impact when digital influences sales that happen offline.
With Deidre Peters, Head of Digital eCommerce, Boston Scientific
Is Digital Penetration a Good Measure of eCommerce Success?
Brian Beck and Andy Hoar examine whether percentage of revenue from ecommerce is the right success metric, with 58% of practitioners saying it can…
What Is Happening with B2B eCommerce Budgets in 2025?
Brian Beck and Andy Hoar examine budget trends for 2025, finding that while 50% of practitioners report increasing budgets, sentiment has softened from the…
What Are B2B Commerce Executives’ Top Priorities for 2025?
Brian Beck and Andy Hoar reveal findings from ten roundtables with several hundred practitioners, identifying analytics, ROI demonstration, and customer experience as the top…
Are You Being Transparent About Your AI Use at Work?
Brian Beck and Andy Hoar explore why nearly 50% of employees are uncomfortable admitting they use AI at work, citing fears of being perceived…
Is Excessive Cost Focus Limiting Digital Innovation in B2B?
Brian Beck and Andy Hoar examine whether B2B companies are too focused on cost reduction at the expense of digital innovation, with 54% of…
How B2B Marketing Executives Manage Tracking Challenges
Brian Beck and Andy Hoar sit down with Dan Stepchew, VP of Digital Marketing at Zest Dental Solutions, to explore how B2B companies approach…
With Dan Stepchew, VP of Digital Marketing, Zest Dental Solutions
Is Channel Conflict a Reason Not to Sell Direct in B2B?
Brian Beck and Andy Hoar examine whether channel conflict concerns should prevent B2B manufacturers from selling directly online, finding that 100% of LinkedIn poll…
Does the Q4 Holiday Peak Matter in B2B eCommerce?
Brian Beck and Andy Hoar examine whether Black Friday and Cyber Monday impact B2B sales, finding that 78% of practitioners believe Q4 consumer shopping…
How B2B Companies Can Attract Gen Z Talent
Brian Beck and Andy Hoar explore why 65% of practitioners believe B2B will always be Gen Z's second choice for employment, and what companies…
Will B2B Always Be Gen Z’s Second Choice for Employment?
Brian Beck and Andy Hoar on why Gen Z gravitates toward tech and media, what B2B offers that those industries do not, and why…
How Prepared Are Recent College Graduates for B2B Ecommerce?
Brian Beck and Andy Hoar on why 75% of companies report unsatisfactory results from recent grads, the communication skills gap, and where to find…
Are Return-to-Office Mandates Good for Productivity?
Brian Beck and Andy Hoar on Amazon's five-day mandate, why the data does not support the productivity argument, and whether return-to-office is really about…
Is Great UI/UX Necessary in B2B Ecommerce, or Is Good Good Enough?
Brian Beck and Andy Hoar on why B2B user experience is harder than B2C, why speed to answer matters more than visual elegance, and…
How to Make Analytics Actionable in B2B Ecommerce
Brian Beck and Andy Hoar on why most B2B companies lack the analytics they need, why alignment matters more than digital maturity, and what…
Is eCommerce Replacing Inside Sales in B2B?
Brian Beck and Andy Hoar on how digital is changing the inside sales function, why 72% of B2B companies are increasing their use of…
Should Global B2B Companies Centralize or Decentralize eCommerce?
Brian Beck and Andy Hoar on how large global B2B companies should organize their ecommerce functions, which capabilities benefit from centralization, and why the…
Should B2B Companies Show All Their Pricing Online?
Brian Beck and Andy Hoar on why B2B buyers overwhelmingly want to see prices online, the weak case for hiding them, and why the…
The Biggest Impediment to Setting Digital Priorities Is Not Budget or Talent
Brian Beck and Andy Hoar on why organizational alignment, not budget or hiring, is the top barrier to digital strategy, and why trust is…