Friday 15 Podcast

Are Return-to-Office Mandates Good for Productivity?

Brian Beck and Andy Hoar on Amazon's five-day mandate, why the data does not support the productivity argument, and whether return-to-office is really about workforce reduction.

Friday 15 Podcast

Key takeaways

  • Amazon CEO Andy Jassy announced a five-day return-to-office mandate starting January 2025, reversing pandemic-era flexibility for 1.5 million employees.
  • Business executives believe by a factor of three to one that being in the office improves productivity, but research on actual productivity gains from five-day in-office requirements is lacking.
  • Remote work has reshaped the labor market by bringing more women into the workforce (78% of working-age women are now employed, up from 75%), increasing opportunities for workers with disabilities, and enabling talent in lower-cost areas.
  • A Unispace study found that 42% of companies with return-to-office mandates have experienced higher turnover than expected, with working mothers, the most productive segment, disproportionately leaving.
  • A LinkedIn poll found that 67% of practitioners believe Amazon's mandate is primarily a reduction in force disguised as a productivity initiative, rather than a genuine productivity measure.

Amazon calls everyone back five days a week

Brian was at Amazon Accelerate in Seattle when the announcement dropped: CEO Andy Jassy told 1.5 million employees to return to the office five days a week starting January 2025. The reaction inside the conference was immediate. Employees who had relocated or built their lives around hybrid work were reading the memo in real time. The chatter extended beyond Amazon to the entire tech industry and beyond.

It is easier for our teammates to learn, model, practice, and strengthen our culture. Collaborating, brainstorming, and inventing are simpler and more effective. Teaching and learning from one another are more seamless. Teams tend to be better connected to one another.

Andy Jassy, CEO, Amazon

Andy Hoar noted that four years ago, the question was how anyone could be productive working from home. Now companies are trying to recapture something they believe was lost, but the argument is qualitative, not quantitative.

The productivity data is not there

Resume Builder found that business executives believe by roughly three to one that being in the office improves productivity. But Brian and Andy could not find data showing that five-day in-office work is more productive than two or three days. Amazon is famously data-driven, yet Jassy’s memo cited culture and collaboration, not productivity metrics. If the data existed, the hosts argued, Amazon would have shared it.

Remote work reshaped the labor market

The pandemic-era shift to remote work had structural effects. It enabled workers to live in lower-cost areas, expanding the talent pool. When Brian lived in Silicon Valley, companies struggled to recruit because no one could afford housing. Remote work let companies hire in places like Boise, where employees could own homes. It also brought more women into the workforce: 78% of working-age women are now employed, up from 75% five years earlier, because working mothers can balance caregiving and work from home. Workers with disabilities also gained access to jobs they could not have held with daily commutes.

Return-to-office is driving away the most productive workers

Unispace found that 42% of companies with return-to-office mandates experienced higher turnover than expected. Upwork reported that 63% of C-suite leaders said their policies led to a disproportionate number of women leaving, and 57% said this hurt productivity. The irony is bitter: working mothers are the most productive segment, and return-to-office mandates are driving them out, which reduces the productivity the mandates were meant to improve.

The original intent here was to make the company more productive, but return-to-office mandates have driven away the most productive segment of their employees, which has had the reverse effect of reducing productivity.

Andy Hoar, Master B2B

The balance of power has shifted

Tech employment has cooled. According to layoffs.fyi, 124,000 tech employees were laid off in 2024, adding to 428,000 who lost jobs in 2022 and 2023. Software developer job postings have dropped sharply. The Wall Street Journal recently reported on the decline in demand for developers, partly due to AI-assisted coding. When labor supply exceeds demand, employers set the terms. If Amazon says five days a week, employees who want to stay have to comply.

Is this really about productivity or headcount reduction?

A LinkedIn poll asked whether Amazon’s mandate is primarily about productivity or a clever way to achieve a reduction in force. The result: 67% said it is mostly about headcount reduction. If employees who relocated or prefer remote work leave voluntarily, Amazon saves billions in severance. A Blind survey of 2,500 verified Amazon employees found that only 9% were happy with the policy, and 73% were considering looking for another job.

Brian noted that Amazon is the second-largest private employer in the United States, behind Walmart. Millions of warehouse employees cannot work from home, and the optics of executives working remotely while warehouse workers commute may have played a role in the decision. But the hosts remained skeptical that five days in the office, rather than two or three, is more productive.

Frequently asked questions

What is Amazon's return-to-office policy starting in 2025?

Amazon CEO Andy Jassy announced in September 2024 that all employees must return to the office five days a week starting January 2025. This reverses the hybrid arrangements that emerged during the pandemic. Jassy argued that being together five days a week makes it easier to learn, collaborate, brainstorm, and strengthen culture. The announcement affects 1.5 million employees and has sparked significant internal and industry debate.

Does the data support return-to-office mandates for productivity?

The hosts noted that despite Amazon's data-driven culture, Jassy's memo cited qualitative benefits like collaboration and culture but did not cite specific productivity data showing five-day in-office work outperforms hybrid arrangements. Research shows that going from zero to some days in the office may improve productivity, but evidence that five days is more productive than two or three is not established.

How has remote work changed the labor market?

Remote and hybrid work has reshaped the labor market in several ways. It enabled workers to live in lower-cost areas, broadening the talent pool. It brought more women into the workforce: 78% of working-age women are now employed, up from 75% five years ago, because working mothers can balance caregiving with remote work. It also increased opportunities for workers with disabilities, who face significant barriers commuting to offices.

What is the impact of return-to-office mandates on turnover?

A Unispace study found that 42% of companies with return-to-office mandates have experienced higher turnover than expected. Upwork found that 63% of C-suite leaders said return-to-office policies led to a disproportionate number of women leaving, and 57% said the loss of women workers negatively impacted productivity. Working mothers are the most productive segment, so driving them away undermines the original productivity goal.

Is Amazon's return-to-office mandate really about productivity?

A LinkedIn poll found that 67% of practitioners believe Amazon's mandate is primarily about workforce reduction rather than productivity. If employees who have relocated or prefer remote work choose to leave, Amazon saves billions in severance costs. A Blind survey of 2,500 Amazon employees found that only 9% were happy with the policy and 73% were considering leaving. The hosts described this as a cynical but potentially deliberate outcome.

Why has the balance of power shifted to employers on return-to-office?

Tech employment has cooled significantly. According to layoffs.fyi, 124,000 tech employees were laid off in 2024, adding to 428,000 who lost jobs in 2022 and 2023. With fewer job openings and more competition, employers have leverage. The hosts predicted this shift in their 2023 predictions, noting that whoever has the upper hand in the labor market wins the return-to-office debate.

Sources & methodology

  1. Friday 15 Podcast, Master B2B
  2. Amazon CEO Andy Jassy, letter to employees, September 2024
  3. Resume Builder, survey of business executives on productivity
  4. WFH Research, employee preferences on remote work
  5. Unispace, study on return-to-office turnover
  6. Upwork, survey on women leaving due to RTO policies
  7. layoffs.fyi, tech layoff data 2022-2024
  8. Blind, survey of Amazon employees on RTO mandate
  9. Master B2B LinkedIn poll, September 2024
Andy Hoar Andy Hoar
Co-Founder, Master B2B

Andy is a Co-Founder of Master B2B, founder of Paradigm B2B and author of the book Bot2Bot: The New Future of B2B Commerce. Andy is one of the leading global authorities on B2B commerce strategy.

Brian Beck Brian Beck
Co-Founder, Master B2B

Brian is a co-founder of Master B2B, Managing Partner of Amazon agency Enceiba, and author of the book "Billion Dollar B2B Ecommerce." Brian has also been C-level digital commerce executive with two decades of experience.

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