We always hear that B2B buyers just care about getting in, finding the product and getting out. But there must be some things B2B eCommerce practitioners can learn from B2C merchandisers, no?
For the first time in a while, Andy and Brian disagree strongly on a topic – should companies create their own marketplaces? Or has that ship already sailed?
Somehow our community considers AI to be both overhyped and underhyped. In this episode, we’ll explore how that’s possible.
If AI can make integrating your systems easier than ever before, what’s the role of a great systems integrator?
Straight from our Summit roundtables: Execs reveal where they’re planning to spend their next dollar.
Andy and Brian made the trip out to Shoptalk’s 2026 conference and came back with a deeper understanding of how B2B and B2C eCommerce execs differ in their approach – and where they’re more similar than anyone imagined.
Teams are integrating AI tools into their work at a rapid clip. But are these new tools making employees more productive, or just busier?
What can B2B companies do with their product data to set themselves up for success in a zero-click world.
In this episode, the Master B2B guys speak with Optimizely’s Trevor Pope about whether AI projects should be more focused on operational savings or revenue generation.
In this episode, B2B eCommerce expert Howard Blumenthal lays out 4 questions to ask yourself (and your company) about your AI initiatives.
We’ve all heard stories about the clashes between IT and eCommerce departments, but it doesn’t have to be this way. Zoro’s Andy Goodfellow shares ideas for how to align the two teams, and why that matters.
We talk with mSupply’s Rob Howl about how the HVAC parts distributor is thinking about making the shift from SEO to AEO/GEO and what organizational changes need to occur to make that change successfully.
Brian Beck and Andy Hoar reveal the paradox of trust in the age of AI and share proven strategies to build unbreakable customer loyalty in B2B commerce.
We discuss whether AI is becoming an oligopoly, and we dive into the emerging “protocol wars” between major tech companies and the implications for B2B e-commerce.
We speak with Kevin Stone from Motion Industries about how AI has upended the hiring process, and how he has changed his hiring strategy over time.
We speak with JJ Keller’s Adrienne Hartman about aligning the sales and marketing teams, and what tools you’ll need to create and sustain that alignment.
As we wrap up the year, what were the stories we thought the most about? Which ones will have the biggest implications for 2026?
Google has made waves recently with their recent Gemini release, causing OpenAI to declare a “Code Red” to combat it. Can Google sustain this momentum with their AI business?
Andy and Brian recap their on-stage debate from the B2B Online conference in Atlanta on which method of selling on Amazon is better – 1p or 3p.
Andy and Brian speak with Amazon Business’ Natalia Montouri about where the company is focusing its investment in its B2B eCommerce platform.
Andy and Brian speak with Schneider Electric’s Anthony Locke about whether manufacturers should be selling online, and a good reason why they may decide not to.
Former software executive Gireesh Sahukar talks to Andy & Brian about the right questions to ask when you’re looking to buy eCommerce software.
Andy and Brian recap what they heard from senior execs at roundtables they recently held around the country.
Feeling stuck with your AI strategy? You’re not alone. Author and executive Dr. Lisa Palmer shares 3 ways companies can get “unstuck” with their digital initiatives.
Industry analyst firms have been a valuable resource for eCommerce executives – but can that resource now just be replaced by AI?
How can manufacturers sell on Amazon and other marketplaces while still protecting their brand? We speak with an attorney to find out…
Brian comes back from the Amazon Accelerate conference to share his key takeaways from the event.
Have we reached the point where “composable commerce” has lost its original meaning? And if so, does the concept matter anymore?
As companies slash the layers of management, are managers left with too many direct reports to be successful?
Systems integrators are hardly immune to the opportunities – and challenges – presented by new AI technologies. Andy and Brian discuss with Tim Ahlenius from American Eagle.
Andy & Brian talk about what it’s like to make the transition from full-time B2B eCommerce executive to senior gig worker.
Andy & Brian talk about the changing structure of the workforce and how gig roles will become increasingly prominent in B2B eCommerce.
Andy and Brian speak with Ed Fenton from Graybar about the lessons he learned during his recent job search, and how senior execs should be thinking about their own job search strategies.
Andy and Brian discuss the new Paradigm B2B eCommerce platform selection Combine. And they share ideas for how to prepare for the eCommerce platform selection process.
Are B2B eCommerce teams understaffed? Perhaps there are legitimate reasons why teams are smaller in B2B than with their B2C counterparts, starting with how B2B sites are merchandised and marketed.
Are B2B practitioners missing the chance to grab market share by investing in mobile? Is there a circular argument that they don’t invest because their buyers don’t use mobile, but they don’t use mobile because the experience is poor?
Part 2: Is SEO dead? Are we going to head a LOT more about GEO? How can companies deal with the new world of customers finding products through Gen-AI tools?
Is SEO dead? Are we going to head a LOT more about GEO? How can companies deal with the new world of customers finding products through Gen-AI tools?
If you listened to Andy & Brian and decided to select a System Integrator before choosing your technology, you’re still faced with selecting that company. We present 6 criteria for making the choice of the best SI for you.
Is there a “right” answer to the question of whether you should find an implementation partner before or after you choose your technology?
After meeting with 100+ eCommerce practitioners across the country, we talk through six key takeaways from those conversations.
A report of the key themes from the B2B Online event in Chicago.
Andy & Brian recap their B2B Online on-stage debate on whether PE can be beneficial for B2B firms.
Our LinkedIn poll found that 72% of B2B execs think Amazon is a foe. But even if they are, Brian thinks there’s a lot they can learn when they sell on Amazon themselves.
When B2B executives say that they’re investing in enhancing their eCommerce platform, what do they mean? And why didn’t they say they were investing more in search?
Are there differences in how you build a career at a family-owned business vs. a non-family business? We speak with an executive at a family-owned manufacturer to find out.
Where are B2B eCommerce companies focusing their hiring in the coming year, and what are the challenges of finding people with the skills that you need?
Is it possible that B2B organizations shouldn’t have an AI strategy at all? Andy & Brian discuss a recent Wall Street Journal article that makes that argument.
Andy & Brian talk about the 2025 Master B2B Mindshare Summit held in March in Chicago.
Andy & Brian talk about the results of the Site Search Combine, and some of the trends in modern site search.