Master B2B’s own model, introduced in Establishing Your Baseline, groups B2B digital maturity into four stages, based on research with more than 100 B2B buyers and 100 practitioners. Rather than treating maturity as a single score, the model looks across dimensions such as technology stack, organizational structure, and customer experience, since a company can be advanced in one area and still behind in another. The value of the model is diagnostic. It gives a leadership team a common language for where the business stands, rather than an assumption based on budget size or how long the ecommerce function has existed. Most B2B companies significantly overestimate their own stage until they benchmark against a defined model.
Digital maturity model
A framework that places a B2B company's ecommerce and digital capabilities into stages, from basic to advanced, so leaders can benchmark where they stand and plan what to build next.