For too long, manufacturers and distributors have handed the keys to their business over to Amazon, distributors, and retail partners and hoped for the best. The result? Margin erosion, lost customer relationships, and zero visibility into who’s actually buying your products.

It’s time to take back control.

In this webcast, Master B2B founders Brian Beck and Andy Hoar sit down with Graham Lubie of Cadent Commerce to tackle one of the most urgent challenges in B2B ecommerce: how manufacturers can break free from channel dependency and build a direct, durable sales strategy.

You’ll walk away with a clear view of:

• Why channel dependence is a long-term strategic liability
• What leading manufacturers are doing differently right now
• Practical steps to take control of your customer relationships and revenue

This is a candid, practitioner-level conversation built for ecommerce leaders who are done leaving growth on the table.

Plus, everyone who attends the Webcast will get a copy of the “End of Channel Dependence” report. 

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