What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
In a slightly terrifying, slightly fascinating window into the future, we hear a conversation Andy has with Hume, a human-voiced chatbot that understands whether you’re sad, happy, annoyed or whatever and responds accordingly.
When we asked executives recently where customer experience should live in the organization, answers were all over the map. In this episode we discuss where we think customer experience SHOULD live in an org and why.
The CEOs of many companies choose to be pretty hands-off when it comes to digital transformation. But what if the CEO is involved at every step of the way? Is that the best way to ensure transformation is a success?
Pricing is always an incredibly delicate topic – both for companies and for consumers. Is there a way to use dynamic pricing that’s beneficial to everyone? Or will consumers always revolt?
Manufacturers who think that they can change customer behavior to get them to buy where the manufacturer would prefer are playing a fool’s game. The key to avoiding channel conflict starts with being where your customer wants you to be.
With all of the changes in the eCommerce market, many practitioners are finding themselves in a career transition. If you find yourself in that situation, what are the best ways that people are actually finding jobs today?
Now that B2B companies have been using generative AI for content creation and marketing, we’re seeing the first moves into using the technology to improve the customer experience. What are the pros and cons of that?
What’s the best way to prove that your online business is not simply cannibalizing your traditional offline business? Instead of “lift” or “shift” it’s “lifting AND shifting” revenue from your competitors.
Will Amazon’s new AI chatbot called Rufus help them grow their B2B business? And will a recent lawsuit against Amazon actually help manufacturers?
Do employees who show up in the office get promoted more and laid off less? And has anyone actually researched whether being in the office makes you more productive?
What if it turns out that investing in change management matters more than investing in technology? And why does Stitch Fix need an office of digital transformation?
What’s the state of the B2B eCommerce conference landscape?
Are B2B companies ready for the turmoil of the coming year? And how should they be preparing to handle the uncertainty?
It’s time for our end of the year wrap up, where we’ll discuss the biggest story, the most surprising fact, and the most disruptive trend of the year.
What’s on the minds of eCommerce execs as we head into 2024? It’s not just AI…
The 5 days from Black Friday through Cyber Monday generate outsized revenue for B2C companies. But does the same hold true in B2B?
B2B eCommerce practitioners have long-relied on the same set of metrics to measure the success of their business. But what if those metrics are wrong?
Master B2B’s Brian Beck and Murugan Sivasubramanian, GTM leader from Tata Consultancy Services, spoke with Eric Rehl, the VP of Digital Customer Experience at Schneider Electric, about getting the C-Suite aligned behind digital investments and measuring those results.
We’ve peered into our crystal ball to uncover the most important trends that will impact B2B eCommerce practitioners in 2024. In this free report we’ll share our predictions for 6 events that will change the industry.
Ellery Fisher, the SVP & CIO from McKesson Medical-Surgical at McKesson, spoke with us about the differences in how B2B and B2C firms approach digital investment and gaining internal alignment.
Owens Corning eCommerce Transformation and Operations Leader Chris Baltusnik chat by the fire with us at B2B Online in West Palm Beach about how the company is thinking about digital transformation.
Doug Topken, the Director of Global eCommerce, CRM and Digital Customer Experience at global ingredients solutions company Ingredion, discusses how he builds and measures a business case when he is looking for digital investment.
Did you miss the 2023 B2B Online Conference in West Palm Beach? We’ve got you covered with our 5 minute recap.
How do you structure teams to align with company goals, while ensuring team members and managers are set up to be successful?
We’ve created a model to help B2B eCommerce practitioners assess the maturity of their organization’s digital efforts across four dimensions, and provide guidance on how to move from the current level of maturity to the next.
How do you structure teams to align with company goals, while ensuring team members and managers are set up to be successful?
If you were allowed to bring in one additional team member, what role would it be? And how do you convince your bosses that you need a new role opened on your team?
We surveyed B2B eCommerce practitioners and B2B eCommerce buyers to learn what customers expect from a digital buying experience and where manufacturers and distributors are investing to meet those needs.
At the B2B Online conference in Chicago we heard lots of talk about AI…but what if everyone there was thinking about it wrong?
We share 8 great ideas around managing changes in the workforce that even the most conservative companies will be happy to embrace.
Your team oversees a wide range of projects. What’s the most challenging part of that…Or is it all just difficult?
B2B eCommerce organizations to bring in more expertise from their B2C cousins, because what B2C buyers expect today, B2B buyers will expect in 3 years (or are already expecting).
We recently spoke with Markus Fost, managing partner at the European digital strategy consultancy Fostec & Company, about how to enact change in different company cultures, and the differences in working with American and European companies.
We can understand why hiring workers with a similar skill level at half the cost can be an appealing option, but beware of these pitfalls.
Senior leadership in B2B companies must educate themselves about digital technologies, an area that many who come from more traditional backgrounds find confusing and overwhelming…
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.