Research
Data-backed reports on the state of B2B ecommerce, from our practitioner surveys and community.
2026 State of B2B eCommerce Research Report
AI has moved from aspiration to action across B2B, eCommerce metrics are improving, and budgets keep growing. But bad data is still the single…
The End of Channel Dependence
How B2B manufacturers are moving past the direct-versus-distributor paralysis and building hybrid distribution strategies that balance channel conflict against the benefits of selling direct.
2026 B2B eCommerce Predictions
Our 4th annual predictions report. Six predictions for the year ahead, from the reinvention of B2B search and discovery to Amazon Business crossing $100…
2025 State of B2B eCommerce Report
B2B eCommerce practitioners point to a shortage of senior leaders with digital experience as the biggest brake on digital growth, even as 89% name…
2025 eCommerce Predictions
Master B2B's six predictions for 2025: entry-level roles shift toward apprenticeships, customer experience gets a dedicated owner, analytics foundations come first, generative AI proves…
5 Keys to Unlocking Growth from the Long Tail in B2B
B2B companies sit on slower-moving SKUs and lower-traffic distribution points that look unprofitable in isolation. Combined well, they open a long-tail growth opportunity, as…
Accelerating Your Digital Vision: Taking Your Strategy to the Next Level
With CEO buy-in and budget finally in place, B2B digital leaders have shifted from securing resources to executing fast. This report maps how to…
Establishing Your Baseline: Assessing B2B Digital Maturity
The first installment in the Master B2B digital maturity series. A four-stage model, grounded in research with more than 100 B2B buyers and 100…