Podcast: Is Personalization Possible in B2B Digital Commerce?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
Master B2B’s Brian Beck and VTEX’s Michael von Bodungen spoke with Rama Theekshidar, the Chief Digital Officer at US Electrical Services, Inc, about creating a world class digital experience at a traditional enterprise distributor.
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
What’s the correct balance between sticking to your digital strategy and changing based on factors you can’t control? And can we learn anything from the way Amazon thinks about strategy?
In a slightly terrifying, slightly fascinating window into the future, we hear a conversation Andy has with Hume, a human-voiced chatbot that understands whether you’re sad, happy, annoyed or whatever and responds accordingly.
When we asked executives recently where customer experience should live in the organization, answers were all over the map. In this episode we discuss where we think customer experience SHOULD live in an org and why.
The CEOs of many companies choose to be pretty hands-off when it comes to digital transformation. But what if the CEO is involved at every step of the way? Is that the best way to ensure transformation is a success?
Pricing is always an incredibly delicate topic – both for companies and for consumers. Is there a way to use dynamic pricing that’s beneficial to everyone? Or will consumers always revolt?
Manufacturers who think that they can change customer behavior to get them to buy where the manufacturer would prefer are playing a fool’s game. The key to avoiding channel conflict starts with being where your customer wants you to be.