Glossary

Master B2B

The research, content, and community organization for B2B ecommerce practitioners that produces the Friday 15 podcast, original research reports, webcasts, and the Master B2B forum.

Master B2B was founded by Andy Hoar, Brian Beck, and Jared Blank to serve as a trusted, practitioner-focused hub for B2B ecommerce leaders at manufacturers, distributors, and brands. Its work spans several formats: the weekly Friday 15 podcast, original research reports on topics like digital maturity and industry predictions, on-demand debate-format webcasts, and a free practitioner-only community forum. The organization also runs the Master B2B Mindshare Summit, an annual, peer-led executive event built around roundtable discussion rather than stage presentations.

Learn more: About Master B2B

New: B2B Exchange at Shoptalk Presented by Master B2B

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