Jared Blank
Andy and Brian speak with Deidre Peters, Head of Digital eCommerce at Boston Scientific about how they measure the impact of eCommerce on their entire business.
She shares insights in the metrics they look at, and how they were able to tell the full eCommerce story to senior leadership.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.