Podcast: Is the private equity model effective for the B2B industry?

Jared Blank
Published On May 2, 2025

Andy and Brian recap their on-stage debate from B2B Online where they wrestled with whether private equity is ultimate good or bad for B2B companies. Is it true that PE firms never invest for the long-term? Is it true that your career is at risk if your company is bought by a PE firm? Are there benefits to having a PE owner?

Best Practices Working with System Implementers

Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.

Practitioner Interview Series: Steve Baruch, Former Executive Vice President at MSC

We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.

How Do You Solve a Problem Like a Salesperson?

Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.