Jared Blank
Author and executive Dr. Lisa Palmer shares learnings from her new book, “Show AI – Don’t Tell It: Build Buy-In with Visual Storytelling.”
In her research she found that there are 3 key reasons why executives get “stuck” when considering their AI strategy, and she offers a framework for how to get “un-stuck” and unlock AI’s potential within your company.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.