Jared Blank
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it’s the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success.
But there are several best measures, and in this episode they share which ones.
Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.
We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.
Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.