Podcast: Is Amazon a Friend or Foe to B2B Companies?

Jared Blank
Published On Apr 25, 2025

Andy & Brian talk about whether B2B companies are correct when they say that they view Amazon as a foe. Brian makes the case that Amazon will only continue to steal market share in B2B, and the best way to understand what they’re doing is to be on the site selling yourself.

Best Practices Working with System Implementers

Best practices for getting your system implementer to build the (admittedly) complex B2B commerce functionality you want on time and on budget.

Practitioner Interview Series: Steve Baruch, Former Executive Vice President at MSC

We continue our Practitioner Interview Series with Steven Baruch, former EVP & Chief Strategy and Marketing officer at MSC Industrial Supply, a $3 billion industrial equipment distributor.

How Do You Solve a Problem Like a Salesperson?

Sales teams are typically motivated by financial incentives, and if senior leadership doesn’t create a compensation plan that drives sales to support digital initiatives, it’s unlikely that they’ll support digital initiatives.