Modern buyers increasingly rely on AI to search, compare, and recommend products. The companies that win in this world are the ones whose product content is complete, consistent, and machine-readable across all channels.

This half-day, hands-on workshop is for business and technology leaders at all stages of digital maturity, across all B2B manufacturing verticals (industrial, lighting, electronics, food, etc.).

Attendees will learn how to turn product data and digital assets into measurable revenue in the age of agentic commerce.

This session will demystify:

– What agentic commerce is
– How large language models (LLMs) actually use product content
– The operational practices that make AI useful rather than risky

Expect a fast-paced mix of short talks, shared stories, and small group working sessions designed to help you benchmark your readiness and build a prioritized action plan your teams can execute next.

Happy hour will follow the event for deeper networking with peers and industry experts.