June 25, 2025 at 2pm ET

Myth or Reality: AI Will Revolutionize (not Evolutionize) Human Decision Making in B2B eCommerce

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One of the big questions of the moment in AI is whether we are experiencing a REvolution or an Evolution when it comes to whether new technologies will enhance the decisions eCommerce practitioners make in their day-to-day roles, or whether it will soon take over many of the decisions practitioners make.

Join Andy Hoar, Brian Beck, and HCL’s Brian Gillespie as they try to bust the myth that AI be making all of our decisions for us.  

This Mythbuster will address:                    

The Mythbuster will discuss:

– Will Agentic AI agents build experiences on the fly dynamically based on multiple factors (e.g., weather, inventory demand, etc.) for buyers?
– Will all the elements of experience design will be automated?
– Will pricing rules will go away because pricing will be dynamic?
– Can agentic agents based on KPIs know more about a business than CEOs?
– Can AI understand the context of the human relationship?

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