Is the headless approach to enabling Ecommerce the right answer for B2B firms, or is this just a passing fad? Some say headless future-proofs the business with enormous flexibility while others say it’s costly and doesn’t deliver on critical functionality. What is the right answer for you?
B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity. Sales teams are fighting Ecommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors. Can Ecommerce solutions be simplified?