Does Selling via Ecommerce Put Your Channel Relationships at Risk?

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Wednesday • December 8, 2021 • 2 p.m. ET

Ecommerce can compete with traditional selling channels for the same buyer’s dollar. This potential for conflict among channels strikes fear in the hearts of manufacturers and distributors, but should it prevent B2B companies from taking advantage of selling directly to customers via Ecommerce?

Is it better to just digitally enable your traditional channels?

 

Is the fear of channel conflict greater than the reality?

  • What is at the core of channel conflict? Is it just about price or something more?
  • Are there ways to mitigate channel conflict while still taking advantage of Ecommerce for your business?
  • How do effective conflict mitigation strategies vary between manufacturers and distributors?
  • Do you gain greater competitive advantage by avoiding channel conflict and leaning into supporting traditional channels, or by pursuing direct Ecommerce?
  • What can we learn from consumer brands and the B2C market?

Join Andy and Brian and a panel of industry experts on December 8th at 2 p.m. ET as they debate these critical issues and share actionable takeaways for industry practitioners.

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