Peer-to-Peer Executive Roundtable

Leveraging Site Search and Personalization to Build Loyalty


How can B2B companies leverage personalized and friction-less digital experiences to deepen customer relationships? Can personalized online selling and world class site search truly lead to greater customer loyalty and share of wallet?

Join a group of your peers and industry experts to discuss this critical issue in a free, intimate and virtual roundtable hosted by Andy Hoar or Brian Beck. Discussion topics include:

  • What does “personalization” mean in the world of B2B?
  • Is advanced site search really necessary? Or are the out-of-the-box solutions built within Ecommerce platforms good enough?
  • How can site search and personalization be used to increase customers’ repeat purchase behavior and loyalty to your brand?
  • What are some specific examples being used successfully in the market today?
  • What are the costs and best practice features needed to drive ROI from personalization and site search? How do you measure success?
  • How do you select the right solution for your business?

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