Peer-to-Peer Executive Roundtable

The Ecommerce Business Case for PIM and Content Management


Product data and unstructured content are a critical component of an Ecommerce operation. B2B companies often underestimate the effort required to prepare and manage data and the tools necessary to ensure success. But is a full PIM with content syndication capabilities necessary, or can other solutions, such as your Ecommerce platform, meet the need?

Join a group of your peers and industry experts to discuss this critical issue in a free, intimate and virtual roundtable hosted by Andy Hoar or Brian Beck. Discussion topics include:

  • What are the critical elements of success in managing product information and other content?
  • How do you build a business case, quantify success, and measure ROI?
  • How do you select a PIM solution, and what are the common mistakes B2B companies make in the selection process?
  • What platforms are your peers considering?
  • What resources are necessary to prepare data for an Ecommerce effort? What does a qualified team look like?
  • How do you gain executive alignment for investment in a PIM?

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