Peer-to-Peer Executive Roundtable

Building the ROI Case for B2B Ecommerce

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What really drives ROI in Ecommerce? Discover the myths and the hidden revenue and profit drivers from digital transformation. How do you get the C-suite and management teams from across the organization aligned behind a common set of value drivers and key metrics to support your digital initiatives?

Join a group of your peers and industry experts to discuss this critical issue in a free, intimate and virtual roundtable hosted by Andy Hoar or Brian Beck. Discussion topics include:

  • Is this just about Ecommerce revenue, or is there more to ROI?
  • What are the ROI surprises in B2B Ecommerce? The hidden costs?
  • How do you make the investment case to your senior management team and key stakeholders?
  • How many business cases is too many? Do you need to solve for every possibility?
  • What is the “I” in “ROI”? How do you understand and define the total cost of ownership of an Ecommerce effort and how should costs be treated (expensed or capitalized)?
  • What key performance indicators can be used to measure success?

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