What really drives ROI in Ecommerce? Discover the myths and the hidden revenue and profit drivers from digital transformation. How do you get the C-suite and management teams from across the organization aligned behind a common set of value drivers and key metrics to support your digital initiatives?
Join a group of your peers and industry experts to discuss this critical issue in a free, intimate and virtual roundtable hosted by Andy Hoar or Brian Beck. Discussion topics include:
- Is this just about Ecommerce revenue, or is there more to ROI?
- What are the ROI surprises in B2B Ecommerce? The hidden costs?
- How do you make the investment case to your senior management team and key stakeholders?
- How many business cases is too many? Do you need to solve for every possibility?
- What is the “I” in “ROI”? How do you understand and define the total cost of ownership of an Ecommerce effort and how should costs be treated (expensed or capitalized)?
- What key performance indicators can be used to measure success?