On Demand Un‑Webinars

A library of past Master B2B Un-Webinars


Man vs. Machine

Who is going to win the war for B2B customer loyalty?

Some say software-driven Ecommerce experiences are rendering the traditional sales and marketing team irrelevant. Others say personal relationships will always win in B2B selling. Who is right?

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boxing ring

Is Headless the Future of B2B Ecommerce?

Is the headless approach to enabling Ecommerce the right answer for B2B firms, or is this just a passing fad? Some say headless future-proofs the business with enormous flexibility while others say it’s costly and doesn’t deliver on critical functionality. What is the right answer for you?

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Headless business person

Why Do B2B Companies Make the Same 3 Ecommerce Mistakes?

Even with almost three decades of Ecommerce in the history books, manufacturers and distributors keep repeating the same mistakes when implementing B2B Ecommerce. Why don’t the lessons of failed roll outs sink in?

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Crumpled paper

Who’s Better at Simplifying Complex B2B Ecommerce ... Business or IT?

B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity. Sales teams are fighting Ecommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors. Can Ecommerce solutions be simplified?

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Shocked business dude

The B2B Marketplace Model: Game Changer or Shiny Object?

With $3.6 Trillion in projected sales by 2024, marketplaces are making their mark in B2B. B2B buyers have clearly embraced them, but is this a model that manufacturers and distributors should adopt for themselves?

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Disco ball hug

Can Advanced Pricing Really Save Your Margins?

For decades, airlines have successfully used advanced pricing algorithms to optimize prices and grow margins. Can this same advanced pricing approach help distributors and manufacturers reverse the trend and dramatically grow profitability?

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Glowing elixir

Why do ROI Calculations Often Fall Short for B2B Ecommerce?

When done right, B2B Ecommerce can drive enormous return on investment (ROI). So why do companies often miss the mark in both the value drivers and costs in their ROI calculations? What are the surprise upsides and hidden costs in Ecommerce?

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Basketball player missing shot

Is the B2C Customer Experience the Future of B2B Ecommerce?

By 2025, 75% of B2B buyers will be Amazon-obsessed, digitally centric millennials. Does this mean that B2C consumer retail tactics—such as product reviews, Prime-like fast delivery, and deep online personalization—are necessary for success in B2B Ecommerce? Or is B2B Ecommerce different?

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Shopping online