Many B2B practitioners believe that the company-owned marketplace model enables B2B companies to meet customers’ demands for broad online assortments in a capital-efficient manner, while avoiding channel conflict. But does this approach generate real results or just distract from broader Ecommerce goals?
Can company-owned marketplaces be used by traditional B2B firms to achieve first-mover advantage and steal market share, or do Amazon Business, Alibaba, and others already have the market cornered?
Do company-owned marketplaces eliminate the value of traditional B2B selling channels, or is there true competitive differentiation to be found in this approach?
Are there enough benefits to the company-owned marketplace model to outweigh the risks of surrendering control over content and fulfillment?
Can B2B firms feasibly launch a company-owned B2B marketplace if they are still nascent in their own Ecommerce efforts?
Are B2B companies better off just selling on third-party marketplaces?
Join Andy and Brian and a panel of rock star industry experts as they debate whether the marketplace model is right for your business.