- Are digital tools and physical sales teams mortal enemies competing to the death for every customer's dollar?
- Do online personalization tools or human sales and marketing teams deliver a more relevant customer experience?
- Is there still a role for more expensive relationship-building activities, or are the days of the donut-delivering sales person over?
- What digital personalization features are shiny objects vs. real needle movers? How can you tell the difference?
- Is Amazon, the ultimate machine, the great eliminator of customer loyalty or can B2B companies truly differentiate in the marketplace? If so, how?
Join Andy and Brian and a panel of industry experts from Bosch, Waters Corp, Bloomreach, and Salsify as they debate these issues and share actionable takeaways for industry practitioners.