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Man vs. Machine

Who is going to win the war for B2B customer loyalty?

This Un-Webinar has wrapped.

Some say software-driven Ecommerce experiences are rendering the traditional sales and marketing team irrelevant. Others say personal relationships will always win in B2B selling.

Who is right?

  • Are digital tools and physical sales teams mortal enemies competing to the death for every customer's dollar?
  • Do online personalization tools or human sales and marketing teams deliver a more relevant customer experience?   
  • Is there still a role for more expensive relationship-building activities, or are the days of the donut-delivering sales person over?   
  • What digital personalization features are shiny objects vs. real needle movers?  How can you tell the difference?
  • Is Amazon, the ultimate machine, the great eliminator of customer loyalty or can B2B companies truly differentiate in the marketplace? If so, how? 

Join Andy and Brian and a panel of industry experts from Bosch, Waters Corp, Bloomreach, and Salsify as they debate these issues and share actionable takeaways for industry practitioners.

In Partnership With:
 

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