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Can Advanced Pricing Really Save Your Margins?

Wednesday • August 11, 2021 • 2 p.m. ET

For decades, airlines have successfully used advanced pricing algorithms to optimize prices and grow margins. In that same time, many B2B companies have seen their gross margins decline or even disappear in many sectors.

Can this same advanced pricing approach help distributors and manufacturers reverse the trend and dramatically grow profitability?

Learn the truth for your business on the next Master B2B Un-Webinar debate. We’ll cover:

  • What forces are putting downward pressure on gross margins for B2B companies and is pricing optimization really a viable solution?
  • What is the advanced pricing approach and where has it driven results in B2B settings?
  • Should B2B companies incorporate advanced pricing now, or is this something to be tackled later (in a more evolutionary way)?
  • Are B2B companies better off keeping traditional pricing approaches and optimizing products/services and their availability instead?
  • Is this a repeat of the human versus machine debate? Can algorithms really intelligently understand situational context and adjust pricing effectively?

Join Andy and Brian and a panel of industry experts on Wednesday, August 11, at 2 p.m. ET as they debate these critical issues and share actionable takeaways for industry practitioners.

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